Reading your site analytics
See visitors, pageviews, traffic sources and trends for your site, and learn how to change the time period.
The dashboard collects visitor analytics for your website and shows them in two places:
- The Analytics tab inside a project — the analytics for the site you build and publish from that project.
- A standalone Analytics Sites area — a place to track one or more websites (including sites you host elsewhere) by adding a tracking snippet yourself.
Both show the same kinds of numbers. This page explains where to find them, how to read each metric, and how to change the time period.
Open analytics for a project
- Open your project from the dashboard.
- In the left sidebar, click Analytics.
If the site has not received any visitors yet, you will see a Start tracking your website card with the tracking code to add to your site. Once visitors arrive, the numbers fill in automatically.
Two ways to view the data
At the top of the project analytics you can switch between two layouts with the toggle:
| View | What it shows |
|---|---|
| AI feed | A narrative summary — a written Briefing, Suggested moves (recommendations), short stories about where traffic is moving and what content is landing, and any unusual changes flagged as alerts. Best for a quick "what happened and what should I do" read. |
| Dashboard | The classic numbers-and-charts layout: metric cards, a traffic chart, top pages, devices, sources, countries, a visitor map and more. Best for digging into the detail. |
Tip: The AI feed only fills in with insights once your site has had enough traffic to summarise. Until then, switch to Dashboard to see the raw numbers.
The standalone Analytics Sites area
The standalone area lets you manage analytics for any number of websites, each with its own tracking snippet. You reach it at the /app/analytics address of the dashboard.
Add a site
- On the Analytics Sites screen, click Add Site (or Add Your First Site if the list is empty).
- Fill in the form on the Add New Site screen:
| Field | Required | Notes |
|---|---|---|
| Site Name | Yes | A friendly name, e.g. My Website. |
| Domain | Yes | The primary domain, without https:// — e.g. example.com. |
| Allowed Origins | No | Extra origins allowed to send analytics, one per line (e.g. a staging address). Leave empty to allow all. |
- Click Create Site. You are taken to the site's dashboard.
Your sites are listed in a table showing Name, Domain and Created date. Click a site's name (or View) to open it.
Install the tracker
A site only collects data after the tracking code is added to it.
- Open the site and click the Tracker Code tab.
- Choose how you want to install it — Script Tag, Next.js, Astro, Vanilla JS or API.
- Click Copy and paste the snippet into your website as described.
Note: This standalone area is for tracking any website by hand. For a site you build inside a project, use that project's own Analytics tab instead — it shows the install snippets in a Start tracking your website card until the first visits arrive.
Change a site's details or delete it
Open the site and click the Settings tab to change the Site Name, Domain or Allowed Origins, then click Save Changes. The Danger Zone at the bottom has a Delete Site button, which removes the site along with all of its data and API keys.
Choosing a time period
Both the project Analytics tab and each standalone site dashboard have a date button near the top (it shows the current period, e.g. Last 7 days).
- Click the period button.
- Pick one of the presets, or choose Custom range... to select your own start and end dates on the calendar and click Apply.
The available presets are:
| Period | Meaning |
|---|---|
| Realtime | Live activity, focused on the last 24 hours and who is on the site right now. |
| Today | From midnight today. |
| Yesterday | The whole of the previous day. |
| Last 7 days | The default view. |
| Last 30 days | |
| This month | From the 1st of the current month. |
| Last month | The whole of the previous calendar month. |
When you pick a normal period (not Realtime), most metrics also show a percentage change compared with the previous, equal-length period — so Last 7 days is compared with the 7 days before it. Green means up, red means down (except Bounce Rate, where lower is better, so the colours are reversed).
What the metrics mean
These are the headline numbers shown as metric cards in the Dashboard view (and as a compact strip on each standalone site). Hover the ? on any card to see its definition.
| Metric | What it counts |
|---|---|
| Page Views / Pageviews | Total number of pages loaded by all visitors. |
| Visitors / New Visits | First-time visits from new visitors who haven't been seen before. |
| Sessions | Distinct browsing sessions — one visitor can have multiple sessions across the period. |
| Bounce Rate | Percentage of sessions where the visitor left after viewing only one page. Lower is better. |
| Visit Duration / Avg. Duration | Average time a visitor spends on the site per session. |
| Avg Scroll Depth | How far down the page visitors scroll on average. Higher means more content is being seen. |
| Active Visitors / Active Now | Visitors currently browsing your site (shown in Realtime). |
Breakdowns and charts
Below the headline numbers you'll find supporting panels:
- Traffic Overview — a day-by-day bar chart of pageviews across the period.
- Today's Traffic — an hour-by-hour chart for the current day, with a Local / UTC toggle to switch the time zone.
- Top Pages — your most-visited pages, by pageviews.
- Top Clicks — the links and buttons visitors clicked most.
- Devices — desktop, mobile and tablet share.
- Traffic Sources — where visitors came from (e.g. direct, search, referrals).
- Countries, Visitor Map, Top Cities and Top Regions — where your visitors are located.
- Recent Activity / Live visitor stream — a feed of the latest sessions (Realtime).
When the AI has analysed your traffic, you may also see a Briefing summary, an AI Insights panel, Suggested moves / What to fix recommendations, and alerts that call out unusual spikes or drops with possible causes and suggested actions. You can dismiss an alert with the × in its corner.
Conversions
If you track conversions (business goals such as form submits, signups or purchases), a Conversions panel appears below the analytics with the total count, total value, a daily trend and a breakdown By goal. If you haven't set up any conversions yet, you'll instead see a How to track conversions guide explaining how to fire them from your site's code.
Note: These conversions are counted by the built-in tracker. To also send conversions to Facebook/Meta for ad measurement, see Meta conversions tracking.
Related
- Configuring the cookie-consent banner — how visitor consent affects what is tracked.
- Meta conversions tracking — send server-side events to your Meta Pixel.